Edo Sushi is a Sheffield establishment, it has been around for 8 years so far. The brand is very well known in the local area, however, it is outdated. The objective was to create a new brand but maintain the company characteristic.

The new identity has a new typeface, company colour, and a secondary logo.
I wanted to create a logo that has a modular design element built in. I understand there might be an expansion to the company, therefore, if the occasion arises I would be able to change out a certain graphical element from the existing logo without changing the integrity of the brand.